Lisa Ellrich

With a career in higher education spanning more than 25 years, Lisa Ellrich is well established in New England’s admissions community. As the Assistant Vice President for Enrollment Management & Director of Admissions at the University of Maine at Farmington, she is responsible for all facets of student recruitment, marketing, and financial services. Her leadership was instrumental in implementing the university’s CRM system and developing comprehensive recruitment plans that have expanded the university’s reach globally. An active member of numerous professional organizations, including NEACAC and NACAC, Lisa is a frequent presenter on topics ranging from data-informed recruitment to effective student yield programs. When not involved on campus, you can find Lisa actively involved in many local community organizations, including Titcomb Mountain – the local ski area – where she has served on the Board of Directors for many years.