Panaroam view of the sandy river and surrounding Farmington area during peak fall foliage

Marketing & Communications Department

Telling the UMF Story

The Marketing & Communications team helps tell the story of the University of Maine at Farmington (UMF) by sharing the people, experiences, achievements, and opportunities that make UMF distinctive. We support campus partners with strategic marketing, communications, storytelling, branding, and digital content that connect UMF with prospective students, current students, alumni, families, and the broader community.

Our work spans the channels and strategies that shape how UMF is seen and experienced, including media relations, storytelling, social media, web and digital content, video and photography, creative services, brand management, email, paid advertising, integrated campaigns, and data-informed strategy.

Latest News

Maple leaves in a forest, with green leaves turning red/orange for autumn color contrast. (Close-up of lobed leaves)
UMF in the News: Drew Barton, forest and fire ecologist and UMF professor of biology, shares some thoughts on early fall color as it begins to show across western Maine
September 25, 2026
As reported in the Sun Journal, fall colors are beginning to spread across western Maine, with red maples, yellowing hardwoods and other early-changing trees standing out against forests that remain largely green. Drew Barton, a forest and…
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Woman in winter jacket looking out at Maine mountain pond
UMF awarded NSF grant to create Western Maine snowpack monitoring network in collaboration with Northeastern Snow STORE project
September 23, 2026
FARMINGTON, ME  (September 23, 2026)—The University of Maine at Farmington has recently been announced as a collaborator in “Snow STORE” (Science and Technology for Operations, Research, and Economic Development in Northern New England), a four-year National Science Foundation (NSF) research…
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UMF banner outside of Merrill Hall on a beautiful fall day
UMF Visiting Writers Series presents authors Kathryn Davis and Ann Joslin Williams, Sept. 24
September 18, 2026
FARMINGTON, ME  (September 17, 2026)—The University of Maine at Farmington is excited to present authors Kathryn Davis and Ann Joslin Williiams as the first readers of the 2026 Visiting Writers series. Davis and Williams will read from their work at…
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UMF announces top level leadership positions for 2026-27
September 16, 2026
FARMINGTON, ME  (September 16, 2026)—University of Maine at Farmington President Joseph McDonnell announced new UMF senior leadership for the 2026-27 academic year. Dr. Pamela MacRae has been appointed UMF Vice President for Academic Affairs and Provost, as of July…
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Banner for 'Revolutionary Maine: America at 250' with a blue star emblem on the left and a vintage American flag on the right.
UMF announces open to the public events celebrating statewide Maine tour of rare copy of the Declaration of Independence, Oct. 1-3
September 09, 2026
FARMINGTON, ME  (September 9, 2026)—The University of Maine at Farmington is excited to invite members of the public to see an original 1776 Dunlap Broadside copy of the Declaration of Independence, learn about Maine’s role in the American Revolution and…
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Smiling woman standing in front of UMF Education Center
UMF announces retirement of Katherine Yardley, longtime dedicated faculty member, dean and co-provost of the UMF College of Education, Health and Rehabilitation
September 02, 2026
FARMINGTON, ME  (September 2, 2026)—The University of Maine at Farmington has announced that Katherine Yardley, a longtime UMF College of Education, Health and Rehabilitation faculty member, dean and co-provost who has helped lead Farmington’s academic excellence in its teacher preparation…
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Two smiling young women pose with a Farmington beaver mascot holding large gold balloon numbers saying 2030 outdoors in front of a brick building.
UMF welcomes members of incoming Class of 2030 on move-in day
September 02, 2026
FARMINGTON, ME  (September 1, 2026)—The University of Maine at Farmington incoming class of 2030 is more than 390 strong, with first-year and transfer students representing all 16 Maine counties and 148 high schools throughout 15 states, including all the New…
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Alumni & Student Spotlights

Woman in a navy blazer and floral skirt standing in a parking lot on a sunny day, smiling at the camera with sunglasses and a burgundy handbag.
Challenges and Success: Jodi Philippon’s (‘89) UMF Story
September 25, 2026
“I was looking for a program in which I would end up helping others in a meaningful way.” When getting ready to apply to colleges, Jodi Philippon ‘89, a Lewiston local, was already familiar with the University of…
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Bearded man in a navy shirt sits on a desk in a classroom, holding a large illustrated poster about teaching. A U.S. flag hangs by windows behind him.
Tyler Brown ’16: Bringing Curiosity Into the Classroom
September 21, 2026
“Bring your curiosity,” Tyler Brown ’16 tells his students at Mt. Blue High School. As a History teacher, he wants his students to do more than memorize dates and names. He puts them at the center of their own…
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Smiling woman seated at a desk in an classroom, with a large green map of Maine on the wall and schedules on a corkboard behind her.
Alicia Bridges ‘25: A Place to Learn, A Place to Belong
September 16, 2026
Alicia Bridges ‘25 always knew she wanted to be a teacher. After earning her degree at UMF, in secondary education, she is now in her second year of teaching at Mt. Blue Middle School.
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Family of four in traditional Bavarian dress (dirndls and lederhosen) posing in a sunlit field with a windmill in the background, holding a young girl.
Building Connections Around the World: Shane Tracy’s Adventures after UMF
September 15, 2026
For Shane Tracy, a 2012 UMF graduate, UMF immediately felt like family. Recruited to play basketball, Shane remembers his first visit to campus. “During my visit, everyone was so welcoming and kind, which made me feel like…
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Smiling girl in a classroom holding a back-to-school poster with her name on it (Ms. Smith).
Fallon Smith ’26: Ready for the Classroom
September 04, 2026
Fallon Smith ‘26 is ready to get to work. She started her first week of school as a Math and STEM teacher at T.W. Kelly Dirigo Middle School, where she is looking forward to putting her classroom experience and…
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Hockey player in white jersey #21 smiles during an interview with a reporter holding a mic.
Interview with Hot Radio Maine Host Hayley Smith-Rose ’14
August 27, 2026
In this alumni spotlight, Hayley Smith-Rose ’14 reflects on her time at UMF, the experiences that shaped her, and the unexpected opportunities that have helped guide her career in radio, entertainment and beyond. What drew you to UMF?…
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Smiling woman wearing a pink cardigan and a colorful scarf, outdoors near a stone wall.
A Foundation for Great Things: Marianne Hartford ’97
August 11, 2026
Marianne Hartford earned her bachelor degree from UMF in 1997 before continuing her education at Syracuse University. Today, she works as a Speech Pathologist as the founder and director of her own private practice, “Great…
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Outdoor photo of fall foliage on a tree

Contact Us

Marketing & Communications
University of Maine at Farmington
238 Main Street, 2nd Floor
Farmington, Maine USA 04938-1994
tel:  207-778-7090
umf.marketing@maine.edu