Panaroam view of the sandy river and surrounding Farmington area during peak fall foliage

Marketing & Communications Department

Telling the UMF Story

The Marketing & Communications team helps tell the story of the University of Maine at Farmington (UMF) by sharing the people, experiences, achievements, and opportunities that make UMF distinctive. We support campus partners with strategic marketing, communications, storytelling, branding, and digital content that connect UMF with prospective students, current students, alumni, families, and the broader community.

Our work spans the channels and strategies that shape how UMF is seen and experienced, including media relations, storytelling, social media, web and digital content, video and photography, creative services, brand management, email, paid advertising, integrated campaigns, and data-informed strategy.

Latest News

Smiling girl in a classroom holding a back-to-school poster with her name on it (Ms. Smith).
Fallon Smith ’26: Ready for the Classroom
September 04, 2026
Fallon Smith ‘26 is ready to get to work. She started her first week of school as a Math and STEM teacher at T.W. Kelly Dirigo Middle School, where she is looking forward to putting her classroom experience and…
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Smiling woman standing in front of UMF Education Center
UMF announces retirement of Katherine Yardley, longtime dedicated faculty member, dean and co-provost of the UMF College of Education, Health and Rehabilitation
September 02, 2026
FARMINGTON, ME  (September 2, 2026)—The University of Maine at Farmington has announced that Katherine Yardley, a longtime UMF College of Education, Health and Rehabilitation faculty member, dean and co-provost who has helped lead Farmington’s academic excellence in its teacher preparation…
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Two smiling young women pose with a Farmington beaver mascot holding large gold balloon numbers saying 2030 outdoors in front of a brick building.
UMF welcomes members of incoming Class of 2030 on move-in day
September 02, 2026
FARMINGTON, ME  (September 1, 2026)—The University of Maine at Farmington incoming class of 2030 is more than 390 strong, with first-year and transfer students representing all 16 Maine counties and 148 high schools throughout 15 states, including all the New…
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Monarch butterfly with orange and black wings resting on a pink coneflower in a garden bed.
UMF Campus and Community Garden certified “Pollinator Friendly” by UMaine Cooperative Extension
August 12, 2026
FARMINGTON, ME  (August 12, 2026)—Pollinators—bees, birds, insects and more—are the powerhouse of the ecosystem, and the University of Maine at Farmington Campus and Community Garden was just certified as a Pollinator-Friendly Garden by the University of Maine Cooperative…
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Young man in a plaid shirt and blue apron smiles at the camera in a cluttered workshop with plastic bins and a hanging mannequin head nearby.
UMF in the News: The man who brings dummies to life
August 07, 2026
Austin Phillips, University of Maine at Farmington 2017 graduate and skilled craftsman, preserves a disappearing art as one of the last full-time ventriloquist puppet makers, according to a recent New York Times article. Originally from Cape Neddick,…
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Smiling student with sunglasses and necklace against a natural background
UMF student receives American Anthropological Association Mentorship Award
August 04, 2026
FARMINGTON, ME  (August 4, 2026)— Trinity Slate, a University of Maine at Farmington anthropology and political science major from North Anson has been awarded the Ina Rosenthal-Urey mentorship award by the American Anthropological Association (AAA). This prestigious award pairs…
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UMF in the News: Two UMF alumnae named as Maine County Teachers of the Year announced as semifinalists for 2027 Maine Teacher of the Year by Maine DOE
July 27, 2026
The Maine Dept. of Education has just announced that eight of the 16 Maine County Teachers of the Year have been named as semifinalists for the 2027 Maine Teacher of the Year. Two of those semifinalists are UMF…
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Alumni & Student Spotlights

Smiling girl in a classroom holding a back-to-school poster with her name on it (Ms. Smith).
Fallon Smith ’26: Ready for the Classroom
September 04, 2026
Fallon Smith ‘26 is ready to get to work. She started her first week of school as a Math and STEM teacher at T.W. Kelly Dirigo Middle School, where she is looking forward to putting her classroom experience and…
Read More
Hockey player in white jersey #21 smiles during an interview with a reporter holding a mic.
Interview with Hot Radio Maine Host Hayley Smith-Rose ’14
August 27, 2026
In this alumni spotlight, Hayley Smith-Rose ’14 reflects on her time at UMF, the experiences that shaped her, and the unexpected opportunities that have helped guide her career in radio, entertainment and beyond. What drew you to UMF?…
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Smiling woman wearing a pink cardigan and a colorful scarf, outdoors near a stone wall.
A Foundation for Great Things: Marianne Hartford ’97
August 11, 2026
Marianne Hartford earned her bachelor degree from UMF in 1997 before continuing her education at Syracuse University. Today, she works as a Speech Pathologist as the founder and director of her own private practice, “Great…
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Smiling student standing on the UMF campus green on a sunny day
Zachary Holt, student author, is inspired by the written word and inspires others
July 28, 2026
Zachary Holt, a University of Maine at Farmington senior majoring in Creative Writing and English, didn’t plan on attending college. But all that changed when he came to visit UMF with a friend on accepted student day, and he…
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Person wearing a life jacket paddles a colorful kayak on a calm river, with dense green banks and overcast sky behind.
Voices of UMF: Eve Poteet
June 26, 2026
“College was the perfect basecamp for me to grow as a person.” For 2026 graduate Eve Poteet, UMF was more than the place to get a degree. It was where she found a community, discovered her confidence, and…
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Profile image of Brandi Rideout
Voices of UMF: Brandi Rideout
June 17, 2026
“[UMF is] a place where students are seen, supported, and challenged to become their best selves.” UMF alumna and recent UMF Outstanding Alumni Award winner Brandi Rideout ’06, Community Health Education, is the Executive Director of Alumni Engagement…
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Voices of UMF: Saskia Reinholt
June 16, 2026
“UMF allowed me to explore my various passions.” Saskia Reinholt has built a career at the intersection of art, education, and community engagement. A UMF Studio Art graduate, she is the founder and volunteer executive director of the…
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Outdoor photo of fall foliage on a tree

Contact Us

Marketing & Communications
University of Maine at Farmington
242 Main Street
Farmington, Maine USA 04938-1994
tel:  207-778-7090
umf.marketing@maine.edu