Sign of University of Maine Farmington in front of a sidewalk on a cloudy fall day.

UMF Communications Toolkit

Logos, templates, and resources to help you represent UMF.

Inspired by the beauty and spirit of the western Maine mountains, the UMF brand reflects our tradition of excellence while looking toward a vibrant future. From our colors and typography to our graphics and logos, every element works to tell the story of a university that is welcoming, authentic, and deeply connected to place.

Use this toolkit to create consistent communications that celebrate the people, places, and experiences that make UMF unique.

Questions? Contact Marketing & Communications at umfmarketing@maine.edu .

Logos Colors Fonts Additional Assets Photos

Logos

UMF has two primary logo options available in a variety of color variations. Do not alter them in any design software or using AI. You can quickly download them below, and if you need additional versions or special logos (including athletics, UMF Heart, Pride, FRC, Mainely Outdoors, etc.), please contact us.
View and Download Logos

 

Color palette swatches labeled Primary, Gradients, and Accents with hex codes for each swatch (e.g., UMF Maroon #69082B; Sun #FFC270; Black #000000; White #FFFFFF).
Color palette swatches labeled Primary, Gradients, and Accents with hex codes for each swatch (e.g., UMF Maroon #69082B; Sun #FFC270; Black #000000; White #FFFFFF).

Colors

UMF’s brand is built around four primary colors. Complementing these core colors are four dark maroon and pink gradient variations that expand the palette, along with four secondary accent colors that highlight and enhance our primary colors.

  • Primary:
    • UMF Maroon: Hex #69082B, CMYK 0, 91, 59, 59
    • Sun #FFC270, Black #000000, White #ffffff
  • Gradients: Dark Maroon #d0b0b1, Mt Range #af787b, Mountain #d1b0c4, Soft Pink #fff2ee
  • Accents: Pine #536866, Boom Chica Blue #62b7c3, Kiwi Green #96a63f, Orange #eb8524

Typography

Teal background displaying the recommended body fonts: 'Body Font (Open Sans or Myriad)'

Download Open sans (Google)
OR Download Myriad (Adobe)

Download Fraunces Font (Google)
Graphic sample of a playful handwritten font displaying the text 'Fun Font (Vervaine or Caveat)'.

Download Caveat (Google) OR
Download Verveine Font (Adobe)

Additional Assets and Templates

UMF provides ready-to-use brand assets and templates to help campus communicators create consistent, professional materials that reflect the UMF experience. Use these resources to confidently apply the UMF brand across presentations, events, digital communications, and other campus materials.
Dark burgundy jagged mountain ridge silhouette on a white background (top-left).

Graphics

Additional UMF graphics are available like mountains, heart graphic, pride graphic, and chompers.
View and Download Graphics
UMF presentation slide with the University of Maine Farmington logo, large title 'UMF Presentation Title', and a maroon mountain silhouette at the bottom.

Presentation Slides

In addition to the Powerpoint template you can download below, we also have a Download Google Slides Template
Powerpoint Template
Campus mascot card for Chompers the Beaver, PhD (they/them), the University of Maine at Farmington mascot; includes Farmington logo and the slogan 'The University of Maine at Farmington occupies the traditional homelands'

Email Signatures

A consistent email signature creates a cohesive brand in our digital communications. Use the attached document to create your signature.
Email Signature Template

Photography

Photography is one of the most powerful ways we share the UMF story. Explore our collection of best-of images featuring the people, places, and experiences that make UMF unique. These photos are available for use in university communications and help showcase the authentic, welcoming spirit of our campus.

Looking for a specific photo? Email us at umfmarketing@maine.edu.

Canto library link

Questions? Contact Us!

Need help applying the UMF brand? Have questions about logos, templates, photography, or creating communications materials? The Marketing & Communications team is here to help.

Contact us at umfmarketing@maine.edu or submit a Marketing & Communications Request Form to get started.